Thursday, May 21, 2015
Posted by squatlo at 6:01 PM
WE SPENT $46,000 AND ALL WE GOT WAS THIS LOUSY LOGO? (Tennessee to replace logo on all paperwork, signs, and billboards...)
(Tennessee's new and improved logo...)
Ever see a television advertisement that was so annoyingly bad you looked at others in the room and said, "Who came up with THAT?" It's as if the people paid to formulate a successful ad campaign simply threw up their hands and went with the first crazy thing they bounced off the wall. We see those commercials, cringe at the awkwardness, and hope it's never aired again.
But you know someone paid through the nose for those guys to come up with that really bad commercial. People sat around in a room and discussed every aspect of that shitty ad, and someone in a suit approved its production budget. A company rep previewed the finished product, nodded his head, and gave the project a thumbs up. We don't know what those people were thinking, we only know it sucks. And it sucks so badly it should have been obvious to everyone involved from the jump. How does this sort of thing happen?
(Tennessee's current flag logo)
But someone in state government decided our state logo needed a fresh face, so they hired a Nashville marketing firm to come up with a new one. They handed this company $46k to design a new logo, and the result is underwhelming, to say the very least. One critic had this to say about it: “This is something a fifth-grader could easily produce on his or her computer at home,” said Chris Butler, with watchdog.org.
And he's right.
So someone paid $46,000 to have this horrible logo design produced. And we'll pay untold hundreds of thousands of dollars to replace all of the stationary, signs, and billboards that have the current logo.
Why? Well, it can't be because we have money falling out of our asses in Nashville. Every aspect of this state's budget has taken drastic cuts in recent years, and nothing requiring new expenditure is easily approved.
So how did this happen? Don't be surprised if we find out later that the ad company paid to come up with this abomination turns out to have financial ties to someone in state government. That's how we do things here.
But seriously... is this the best they could come up with?
Given our legislature's pandering to the NRA, I think this design is more fitting:
Posted by squatlo at 8:04 AM